The Best Security for Marketing

The best security for marketing is a rising concern in the ever-changing world of eCommerce, B2B and digital distribution.
Why so? Because a big part of raising product awareness is taking heedful care of our company’s image and how its presented to the clients; commercial entities in the 21st century need marketing for successful branding and effective communication with the public.
Clearly, it’s very important that advertisements and publicity campaigns are executed and run with a well-thought and cautious pre-design. Attention to detail is indispensable! If at one point or another our entrepreneurial venture loses control over its marketing, it risks losing the buyer’s trust and the good reputation it earned itself through hard work and investment.
The internet is doubtlessly a must-have conduit for popularity and IT IS the most effective instrument for reaching out to consumer segments. Nonetheless, despite its beneficial sides, with malicious, black-hat competition constantly lurking in the shadows, the internet is also a dangerous playground.
Virtual exposure is risky and as it expands it becomes riskier and riskier. Growth hacking is risky.
What more, incremental development is the stage at which our alarms should sound off.
The threat of having our credibility and good name destroyed is slowly creeping in: we may have our integrity ruined; word-of-mouth and P2P reviews may turn to the worse; we may get low-quality back-links; we may get our website black-listed and removed off search engines; our private servers may get DoS-attacked at any given moment.
When hiring a marketing agency, you must ask yourself the following questions:
• What is its their link-building strategy?
• Will they provide me with analytics and traceable statistics that will help in mapping the business’s progression?
• What insurance do I get that my website is being marketed correctly and we’re targeting the right demographic?
• What ROI will I get for spending a small fortune on digital consultancy?
• Is the marketing plan exploitative of social media vulnerabilities in a way that can get me penalized?
• What recovery plans am I being offered in case advertisement’s counter-productive and misinformative?
If you find you don’t like the answers to these questions, marketing security’s insufficient and lacking. It’s to be reconsidered as a whole.
Furthermore, there are 3 criteria for being certain you’re getting the best security for marketing.
1. TESTIMONIALS. To make 100% sure we aren’t being scammed and our money’s in safe hands, always rely on the experience of others. Particularly if ‘others’ are compromised of authority figures, influencers and successful individuals you look up to. If somebody’s been in the business for years, chances are they’ve had their ups and downs and they’re extra-selective about who they entrust their enterprises to.
2. ELECTRONIC CONTRACTS. There’s absolutely no need for you to fund a prospectless cause. If the marketers cannot back up their promises with tangible achievements and field-proven numbers—if they refuse to work under strict legal conditions—there’s something fishy and unprofessional about them. It’s not unlikely they’re conartists and just in it for a quick buck. Always force your marketing partners to sign a legally obliging contract.
3. THE HUMAN ELEMENT. The age of cold automation is dead. To secure our marketing, we should only participate in engaging, long-term projects that force marketers to assume personal responsibility. If internet developers can upgrade, debug and maintain a webpage for months after it goes live, there’s no reason that marketers won’t do the same for their promotional services.
By 2020, we expect, many consultancy firms for marketing security will begin to surface. Until then, however, use the power of distinction and trust your business acumen: be careful and assume the best security for marketing!

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